Equalls - Brand & Agency Leaders

Equalls - Brand & Agency Leaders

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Equalls - Brand & Agency Leaders
Equalls - Brand & Agency Leaders
Operations Roundup: Evolving Models, Scaling Smart, and the Fun of Figuring It Out

Operations Roundup: Evolving Models, Scaling Smart, and the Fun of Figuring It Out

Fluidity, elbow grease, and sometimes luck: essential tools to grow your agency

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Liz Kneebone
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MICHAEL VENTURA
May 24, 2025
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Equalls - Brand & Agency Leaders
Equalls - Brand & Agency Leaders
Operations Roundup: Evolving Models, Scaling Smart, and the Fun of Figuring It Out
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Carmen Piemonte  —  Puerto Octay   (oil on canvas, 2005)
Carmen Piemonte — Puerto Octay (oil on canvas, 2005)

This month, we were joined by Chris Mele, Managing Partner at Siberia — an innovation consultancy and product studio hybrid that’s been designing, building, and shipping digital experiences since 2013. Together, we examined the many faces of evolution in agencies and creative services, ranging from how we scale intentionally, organize teams around modern ways of working, and balance long-term client health with short-term project needs. The themes? Fluidity. Ownership. And a whole lot of rethinking what it means to “run” an agency.

Attendees

Kit Huffman, Peter Kang, Brian Kaplowitz, Liz Kneebone, Chris Mele, Tevis Houston, Katie Waterman, Michael Ventura, Owi Matthew Owsiany

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